Google Instant Search Feeds our Real-time Addiction

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Google this week released Google Instant Search, which displays live search results as soon as you begin typing. By providing results before a query is complete and removing the need to hit the “enter” key, Google claims users will save two to five seconds per search.

Are we too impatient to wait a matter of seconds for our search results? What’s feeding our new-found need for speed? And why does Google feel the need to answer our questions before we’ve even asked them?

That’s the topic of my CNN column this week.

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Read the full column on CNN.com >>

/>Reviews: Google

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