ve already called Apple the World's Best Marketing Company.  But they now have a PR nightmare on a level they have rarely known.  It's now time to become the world's best company.

Ok, so Apple made a rare engineering mistake and the best marketing in the world won't change that fact.

So what do you do, Steve?

Simple.  You come clean.

Steve Chazin has an inspired view of how Apple should address the current PR tsunami that is the iPhone antenna issue. It's bold; it's big; it's what Apple should do? But will they?

Post your comment on Steve's site. How would you steer Apple on this issue??