Funny story... years ago a VP of Product Management wanted us all to go to Austin to set in one of their seminars to prove a point to me and my staff that "being first to market, means everything -- even if you ship software products with bugs. You show customer service by how fast you fix the defects." Well, his plan backfired -- and thanks to Pramatic Marketing's training, we all learned the importance of making the customer your #1 priority. This approach is the hallmark of "agile" thinking and it enables the right, QUALITY decisions to be always made.

My pal Ken shares this funny story about being "first". First to what? While some advocate having potentially shippable products, we prefer to have potentially sellable products. Our seminar showed Ken's team that focusing on the market generally results in the right decisions. Read more in his quarterly newsletter...