I'm often saddened by the infantilizing effect of high technology on adults. From being in control of their world, they're thrust back to a childish, medieval world in which gremlins appear to torment them and disappear at will and against which magic, spells, and the local witch doctor are their only refuges.

Seems that loads of people have scorn for the new iPad but... are you the target persona? This article suggests that the iPad is for people who struggle with computers... and that's not you. The iPad is for all the people in your life that don't understand folders. It's for people who have all their files on the desktop. And why do we need files anyway? or Folders?

What have you done to understand personas and their goals? Are you programming to yourself and your developers and your sales people? Or are you programming to the personas?